The Sotheby’s Annual Wine and Spirits Market Report for 2021

Jamie Ritchie, Worldwide Chairman | April 14, 2022

Later than planned, we are delighted to send you our just published Wine and Spirits Market Report covering 2021. It offers a comprehensive review and analysis of our global auction and retail sales, highlighting recent developments in the wine and spirits business, and covering sales by the top producers, as well as buyer demographics, and other insightful trends.


  • Auction sales hit a record high of $132 million over 53 sales, nineteen of which were Single Owner sales

  • Hospices de Beaune comes close to Domaine de la Romanée-Conti as the top producer, with the former representing 12% ($15 million) and the latter representing also 12% ($16 million) of all wine and spirits sales

  • The Macallan retains its dominant position in spirits market, totaling 3% of all wine and spirits sales at close to $3 million

  • Spirits continues to grow in sales reaching $22 million, achieving 42% growth

  • Asia buyers still power the wine and spirits market accounting for 52% of the global total, though European buyers now account for 30% of sales with two large charity auctions taking place in France and UK

  • Sotheby’s is attracting an increasingly younger demographic, with 37% of new buyers under the age of 40

  • Four bottles of Glenfiddich represented in “The 1950s Collection” sold for $1.4 million in Edinburgh

  • Methuselah of Domaine de la Romanée-Conti Romanée Conti 2000 sold for $404,600 in Beaune


We hope you enjoy our analysis and please do not hesitate to ask us for advice about the market, whether you are interested in buying or selling.